A hugely influential American Graphic Designer, Paul Rand created a large number of well known logos; some of which are still used today. As seen here he created the ABC, IBM and UPS logos that everyone recognizes.
His work is recognized as part of the International Style, or Swiss Style. Its a graphic art movment that emphasized cleanliness and readability in design. As you can see in his logos he does just that. He creates simple designs that are easily readable and scaleable. I like his work because its simple. It conveys the image of the company and remains a small clean design.
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